Work

‘Marketing earthquakes’

Year: 2015

Type: article

Source: Marketing Theory

DOI: 10.1177/1470593115572668

Authors: Robert P. Hamlin, David Bishop, Damien W. Mather

Institution: University of Otago

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2124111483

FWCI: 0.828

Cites: 78

Cited by: 17

Related to: 10