Work

From endorsement to celebrity co-branding: Personality transfer

Year: 2014

Type: article

Source: Journal of Brand Management

DOI: 10.1057/bm.2014.7

Authors: Laure Ambroise, Gaëlle Pantin-Sohier, Pierre Valette-Florence, Noel Albert

Institution: Université Jean Monnet

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2124258488

FWCI: 8.531

Cites: 41

Cited by: 87

Related to: 10