Work

Consumer Responses to Perceived Telepresence in the Online Advertising Environment: The Moderating Role of Involvement

Year: 2004

Type: article

Source: Marketing Theory

DOI: 10.1177/1470593104044090

Authors: Christopher D. Hopkins, Mary Anne Raymond, Anu Mitra

Institutions: Clemson University, American University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2124354901

FWCI: 5.033

Cites: 48

Cited by: 99

Related to: 10