Work

Customer development and retention on a Web-banking site

Year: 2006

Type: article

Source: Journal of Interactive Marketing

DOI: 10.1002/dir.20056

Author: Geoffrey Van Meer

Institution: Tilburg University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2124365238

FWCI: 2.34

Cites: 11

Cited by: 7

Related to: 10