Work

The Impact of Feature Selection: a Data‐mining Application in Direct Marketing

Year: 2013

Type: article

Source: Intelligent systems in accounting, finance and management/Intelligent systems in accounting, finance & management

DOI: 10.1002/isaf.1335

Authors: Ding‐Wen Tan, William Yeoh, Yee Ling Boo, Soung‐Yue Liew

Institutions: Universiti Tunku Abdul Rahman, Deakin University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2124365390

FWCI: 2.86

Cites: 21

Cited by: 8

Related to: 10