Work

Co‐creating nonprofit brand equity

Year: 2012

Type: article

Study design: Observational Study

Source: International Journal of Nonprofit and Voluntary Sector Marketing

DOI: 10.1002/nvsm.1453

Authors: Mari Juntunen, Jouni Juntunen, Vesa Autere

Institutions: University of Oulu, Finnish Defence Forces

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2124483609

FWCI: 2.193

Cites: 51

Cited by: 22

Related to: 10