Work

Perceived quality in rural lodgings in Spain and Portugal : the ruralqual scale

Year: 2009

Type: article

Abstract: This work has two main goals. First we seek to start the validation process of the RURALQUAL scale as an instrument of evaluation of the quality of the service provided by rural lodgings in two border regions of the Iberian Peninsula: Extremadura (Spain) and the Alentejo (Portugal). Second, we aim to identify the most appropriate dimensions that integrate the variable service quality in this type of lodging. To do this we perform a factorial analysis. The paper ends with a set of reccommendations for lodging managers in order to improve the quality of the service provided.

Source: RePEc: Research Papers in Economics

Authors: Sandra María Correia Loureiro, Francisco Javier Miranda González

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2124496259

FWCI: 2.362

Cites: 50

Cited by: 16

Related to: 10