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What Works Best When Combining Television Sets, PCs, Tablets, or Mobile Phones?

Year: 2013

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/jar-53-2-212-220

Authors: Duane Varan, Jamie Murphy, Charles F. Hofacker, Jennifer A. Robinson, Robert F. Potter, Steven Bellman

Institutions: Murdoch University, Curtin University, Florida State University, RMIT University, Indiana University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2124502382

FWCI: 10.88

Cites: 38

Cited by: 28

Related to: 10