Work

The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?

Year: 2000

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1177/0092070300282006

Authors: M. J. Barone, A. D. Miyazaki, K. A. Taylor

Institutions: Iowa State University, University of Miami, Florida International University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2124784051

FWCI: 31.25

Cites: 28

Cited by: 977

Related to: 10