On the relationship between perceived service quality, service loyalty and switching costs
Year: 1998
Type: article
Study design: Observational Study
Authors: Ko de Ruyter, Martin Wetzels, Josée Bloemer
Institutions: Maastricht University, Transnational University Limburg
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2124815418