Work

A behavioral window on the mind of the market: An application of the response time paradigm

Year: 2005

Type: article

Source: Brain Research Bulletin

DOI: 10.1016/j.brainresbull.2005.06.004

Authors: Fred W. Mast, Gerald Zaltman

Institutions: University of Zurich, Harvard University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2124863348

FWCI: 5.101

Cites: 25

Cited by: 29

Related to: 10