Work

Analytical customer relationship management in insurance industry using data mining: a case study of Indian insurance company

Year: 2011

Type: article

Source: International Journal of Networking and Virtual Organisations

DOI: 10.1504/ijnvo.2011.043803

Authors: Vishal Bhatnagar, Jayanthi Ranjan, Raghuvir Singh

Institutions: Institute of Management Technology, Shobhit University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2125063159

FWCI: 2.784

Cites: 16

Cited by: 21

Related to: 10