Work

Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty

Year: 2008

Type: article

Study design: Observational Study

Source: Journal of Marketing

DOI: 10.1509/jmkg.72.6.065

Authors: Scott A. Thompson, Rajiv K. Sinha

Institution: Arizona State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2125099709

FWCI: 63.14

Cites: 41

Cited by: 426

Related to: 10