Work

The Unbundling of Advertising Agency Services: An Economic Analysis

Year: 2012

Type: article

Source: Review of Marketing Science

DOI: 10.1515/1546-5616.1164

Authors: Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, Alvin J. Silk

Institutions: American University of Sharjah, National Bureau of Economic Research, Massachusetts Institute of Technology, United States Census Bureau, Harvard University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2125416183

FWCI: 2.735

Cites: 59

Cited by: 8

Related to: 10