Work

An examination of the effects of virtual experiential marketing on online customer intentions and loyalty

Year: 2010

Type: article

Study design: Observational Study

Source: Service Industries Journal

DOI: 10.1080/02642069.2010.503885

Authors: Margaret Meiling Luo, Ja-Shen Chen, Russell K.H. Ching, Chu-Chi Liu

Institutions: Yuan Ze University, California State University, Sacramento, Chunghwa Picture Tubes (Taiwan)

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2125474646

FWCI: 5.701

Cites: 131

Cited by: 145

Related to: 10