Work

The Role of Affect in Attitude Formation: A Classical Conditioning Approach

Year: 1998

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1177/0092070398262005

Authors: J. Kim, J.-S. Lim, M. Bhargava

Institutions: Oakland University, University of Toledo

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2125486193

FWCI: 20.68

Cites: 29

Cited by: 196

Related to: 10