Work

Fundamental Changes in Marketing Organization: The Movement toward a Customer-Focused Organizational Structure

Year: 2000

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1177/0092070300284001

Authors: C. Homburg, J. P. Workman, O. Jensen

Institutions: University of Mannheim, Creighton University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2125808610

FWCI: 29.3

Cites: 78

Cited by: 424

Related to: 10