Work

Building brand equity

Year: 2002

Type: article

Source: Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing

DOI: 10.1057/palgrave.jmm.5040078

Author: M C Campbell

Institution: University of Colorado Boulder

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2125865472

FWCI: 10.36

Cites:

Cited by: 72

Related to: 10