Work

Market-resistance and Valentine's Day events

Year: 2008

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2008.01.027

Authors: Angeline G. Close, George M. Zinkhan

Institutions: University of Nevada, Las Vegas, University of Georgia

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2126198624

FWCI: 10.89

Cites: 25

Cited by: 77

Related to: 10