Year: 2009
Type: article
Abstract: I would like to thank, first and foremost, my thesis advisor, Dr. Yildirim, for helping me develop this piece of work. It was a long journey, with some unfortunate setbacks and some ”Aha! ” moments. In the end, you have not only taught an undergraduate student how to build a theoretical model from scratch, but also made her come to appreciate what research is all about: trial and error. In addition to my advisor, I would also like to take this opportunity to thank some my fellow honors seminar classmates for listening to my in-class presentations and helping me critique my work. 2 This paper focuses on developing a business model that explains why certain companies would bundle their products with donations to charity. The model assumes that consumers are individuals that maximize their utility subject to their income and companies are agents that maximize their profits subject to prices and costs. The type of firm that we will focus
Source: DukeSpace (Duke University)
Author: Kassity Liu
Institution: Duke University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2126207772