Corporate Credibility’s Role in Consumers’ Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad
Year: 1999
Type: article
Source: Journal of Business Research
Authors: Barbara A. Lafferty, Ronald E. Goldsmith
Institution: Florida State University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2126216359