Work

A Unified Approach to Identifying, Estimating and Testing Demand Structures with Aggregate Scanner Data

Year: 1989

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.8.3.265

Author: Greg M. Allenby

Institution: The Ohio State University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2126227802

FWCI: 18.86

Cites: 26

Cited by: 102

Related to: 10