Work

I just tend to wear what I like: contemporary consumption and the paradoxical construction of individuality

Year: 2009

Type: article

Source: Marketing Theory

DOI: 10.1177/1470593109346896

Authors: Terry Newholm, Gillian C. Hopkinson

Institutions: University of Manchester, Lancaster University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2126246748

FWCI: 6.213

Cites: 54

Cited by: 41

Related to: 10