Work

Kognitive sozialpsychologische Theorien in ihrer Bedeutung für das Konsumgüter-Marketing

Year: 1986

Type: book-chapter

Source: Physica-Verlag eBooks

DOI: 10.1007/978-3-642-93621-0_3

Authors: Wolf Bussmann, Fritz Unger

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2126248433

FWCI: 2.745

Cites: 57

Cited by: 7

Related to: 10