Work

Exploring business-to-business direct mail campaigns

Year: 1991

Type: article

Source: Journal of Direct Marketing

DOI: 10.1002/dir.4000050206

Authors: Elaine Sherman, Joel N. Greene, Richard E. Plank

Institutions: Hofstra University, Baruch College, St. John's University, Seton Hall University, City University of New York, Saint Peter's University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2126299304

FWCI:

Cites: 14

Cited by: 13

Related to: 10