Work

Development of empirically based customer-derived positioning typology in the automobile industry

Year: 2011

Type: article

Source: Journal of Strategic Marketing

DOI: 10.1080/0965254x.2011.586716

Authors: Saloni Pawan Diwan, B. S. Bodla

Institution: Kurukshetra University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2126334596

FWCI: 3.711

Cites: 50

Cited by: 17

Related to: 10