Work

The analysis of antecedents of bank-SME loyalty : professionalism, relationship quality, corporate image a switching barrier as a moderator

Year: 2012

Type: article

Author: Zahida Sarwary

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W2126460027

FWCI:

Cites: 138

Cited by:

Related to: 10