Work

Shame or pride?

Year: 2014

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-02-2013-0110

Authors: Jae-Eun Kim, Kim K.P. Johnson

Institutions: Auckland University of Technology, University of Minnesota

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2126571297

FWCI: 10.66

Cites: 63

Cited by: 53

Related to: 10