Work

Revenue Premium as an Outcome Measure of Brand Equity

Year: 2003

Type: article

Source: Journal of Marketing

DOI: 10.1509/jmkg.67.4.1.18688

Authors: Kusum L. Ailawadi, Donald R. Lehmann, Scott A. Neslin

Institutions: Dartmouth College, Columbia University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2126763138

FWCI: 43.44

Cites: 48

Cited by: 1,048

Related to: 10