Work

Validating acculturation models: the case of the Australian-Chinese consumers

Year: 2001

Type: article

Study design: Observational Study

Source: Journal of Consumer Marketing

DOI: 10.1108/07363760110392958

Authors: Pascale G. Quester, Irene Chong

Institutions: Adelaide University, The University of Adelaide

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2127056853

FWCI: 3.158

Cites: 26

Cited by: 40

Related to: 10