Work

Product Recognition and Premium Appeal

Year: 1977

Type: article

Source: Journal of Communication

DOI: 10.1111/j.1460-2466.1977.tb01806.x

Authors: Pat Burr, Richard M. Burr

Institutions: The University of Texas at San Antonio, Trinity University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2127191978

FWCI: 3.678

Cites: 3

Cited by: 11

Related to: 10