Work

Beyond Marketing: Entrepreneurship, Consumption, and the Quest to Rebuild Audiences for the Performing Arts

Year: 2013

Type: article

Author: Jeffrey Nytch

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2127334544

FWCI: 0.991

Cites: 8

Cited by: 23

Related to: 10