Work

Integrated Marketing Communications and New Product Performance in International Markets

Year: 2011

Type: article

Source: Journal of Global Marketing

DOI: 10.1080/08911762.2011.634325

Author: Chien-Wei Chen

Institution: National Chengchi University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2127340741

FWCI: 1.855

Cites: 124

Cited by: 13

Related to: 10