Work

Optimizing acquisition and retention spending to maximize market share

Year: 2015

Type: article

Source: Journal of Marketing Analytics

DOI: 10.1057/jma.2015.11

Authors: Cassandra Williams, Rice Williams

Institution: James Madison University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2127376526

FWCI: 1.373

Cites: 24

Cited by: 10

Related to: 10