Work

Measuring Brand Choice in the Older Customer Segment in Japan

Year: 2012

Type: article

Source: International Journal of Market Research

DOI: 10.2501/ijmr-54-3-347-368

Authors: Jaywant Singh, Francesca Dall'Olmo Riley, Chris Hand, Mari Maeda

Institutions: Kingston University London, Nielsen (United States)

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2127626464

FWCI: 0.912

Cites: 40

Cited by: 12

Related to: 10