Work

Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality

Year: 2010

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2010.11.020

Authors: Leila Hamzaoui-Essoussi, Dwight Merunka, Boris Bartikowski

Institutions: University of Ottawa, Telfer School of Management, Aix-Marseille Université, Euromed Management

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2127642148

FWCI: 10.45

Cites: 62

Cited by: 131

Related to: 10