Work

Expressing herself through brands: the Arab woman’s perspective

Year: 2015

Type: article

Source: Journal of Research in Marketing and Entrepreneurship

DOI: 10.1108/jrme-09-2014-0024

Authors: Baker Ahmad Alserhan, Daphne Halkias, Aisha Wood Boulanouar, Mumin Dayan, Omar Ahmad Alserhan

Institutions: Qatar University, University of Bergamo, Harvard University, Umm al-Qura University, United Arab Emirates University, Cardiff Metropolitan University

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W2128012408

FWCI: 1.654

Cites: 81

Cited by: 19

Related to: 10