Work

“Deep” and “Surface” Cues: Brand Extension Evaluations by Children and Adults

Year: 2002

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/338207

Authors: Shi Zhang, Sanjay Sood

Institution: University of California, Los Angeles

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2128147496

FWCI: 13.31

Cites: 43

Cited by: 133

Related to: 10