Work

Sports Celebrity Influence On The Behavioral Intentions Of Generation Y

Year: 2004

Type: article

Study design: Observational Study

Source: Journal of Advertising Research

DOI: 10.1017/s0021849904040206

Authors: Alan J. Bush, Craig A. Martin, Victoria D. Bush

Institutions: University of Memphis, Western Kentucky University, University of Mississippi

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2128322236

FWCI: 21.03

Cites: 29

Cited by: 453

Related to: 10