Work

Consumer Ethnocentrism: A Test of Antecedents and Moderators

Year: 1994

Type: article

Study design: Observational Study

Source: Journal of the Academy of Marketing Science

DOI: 10.1177/0092070395231004

Authors: S. Sharma, T. A. Shimp, J. Shin

Institutions: University of South Carolina, Chungnam National University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2128384033

FWCI: 15.62

Cites: 54

Cited by: 962

Related to: 10