Work

Got to Get You into My Life: Do Brand Personalities Rub Off on Consumers?

Year: 2010

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/655807

Authors: Ji Kyung Park, Deborah Roedder John

Institution: University of Minnesota

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2128620896

FWCI: 28.85

Cites: 34

Cited by: 280

Related to: 10