Predicting and explaining patronage behavior toward web and traditional stores using neural networks: a comparative analysis with logistic regression
Year: 2004
Type: article
Study design: Observational Study
Source: Decision Support Systems
Authors: Wei-yu Kevin Chiang, Dongsong Zhang, Lina Zhou
Institution: University of Maryland, Baltimore County
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2128674696