Work

Service-Logic Innovations: How to Innovate Customers, Not Products

Year: 2008

Type: article

Source: California Management Review

DOI: 10.2307/41166445

Authors: Stefan Michel, Stephen W. Brown, Andrew S. Gallan

Institutions: Arizona State University, DePaul University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2129179832

FWCI: 43.55

Cites: 14

Cited by: 189

Related to: 10