Work

The role of emotion in advertising

Year: 1984

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.4220010206

Authors: Morris B. Holbrook, John O'Shaughnessy

Institution: Columbia University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: U.S. Forest Service

OpenAlex ID: W2129186114

FWCI: 11.23

Cites: 86

Cited by: 296

Related to: 10