Work

The Impact of Fit Measures on the Consumer Evaluation of New Co-Branded Products*

Year: 2011

Type: article

Study design: Observational Study

Source: Journal of Product Innovation Management

DOI: 10.1111/j.1540-5885.2011.00819.x

Authors: Lisanne M. Bouten, Dirk Snelders, Erik Jan Hultink

Institutions: Saxion, Eindhoven University of Technology, Delft University of Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2129296653

FWCI: 10.2

Cites: 50

Cited by: 55

Related to: 10