Work

The Collaborative Roles of the Designer, the Marketer, and the Consumer in Determining What is Good Design

Year: 2009

Type: article

Source: Advertising & Society Review

DOI: 10.1353/asr.0.0021

Authors: Lawrence L. Garber, Eva M. Hyatt, Ünal Ö. Boya

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2129304523

FWCI: 4.148

Cites: 12

Cited by: 12

Related to: 10