Work

Extending the Competitive Marketing Strategy Paradigm: The Role of Strategic Reference Points Theory

Year: 1999

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1177/0092070399274004

Authors: A. Shoham, A. Fiegenbaum

Institution: Technion – Israel Institute of Technology

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2129337666

FWCI: 6.902

Cites: 82

Cited by: 45

Related to: 10