Work

Building brands using direct marketing ‐ a case study

Year: 1998

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634509810199418

Authors: Peter Gardiner, Sarah Quinton

Institution: Oxford Brookes University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2129353036

FWCI: 1.591

Cites: 10

Cited by: 10

Related to: 10