Work

Identifying determinants of young children's brand awareness: Television, parents, and peers

Year: 2005

Type: article

Source: Journal of Applied Developmental Psychology

DOI: 10.1016/j.appdev.2005.04.004

Authors: Patti M. Valkenburg, Moniek Buijzen

Institution: University of Amsterdam

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2129700987

FWCI: 10.21

Cites: 39

Cited by: 168

Related to: 10