Does the Outsourcing of customer Service Call Centres within Financial Institutions Influence Customer Satisfaction
Year: 2010
Type: conference-paper
Abstract: This paper discusses the key factors behind customer satisfaction and compares them to SERVQUAL. The paper attempts to identify if outsourcing is a key indicator in a consumers’ satisfaction level and details how the researcher will answer this question.
Author: Mercedez Hinchcliff
Institution: University of Wollongong
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2129726178
